β Full pitch, clean storytelling, and our vision at a glance.
MVP Video: Underground Race Night
β See what it felt like. A taste of the product.
β Photos, logos, vibes.
β High-res images from race night.
Our Bet on the Experience Economy
βIf your grandkids ask what you did during the AI boom β will you say you built meaningful real-life experiences?β
β Our thesis: in a world eaten by AI,
experiences
The Problem with Running
β 621M people run, but running has no heroes, no league, no media.
β The sport is massive β but unpackaged. Weβre fixing that.
The UFC for Running
β Just like UFC turned fighting into culture, weβre doing the same for running.
Why This Is Working Now
β The running boom, the media white space, and our learnings from 1000+ events.
League Structure
β City-based teams, pro coaches, 2 seasons/year, Thursday race nights.
Race Format
β 90-120 min knockout format: short sprints, relays, and reverse chase.
Hero Factory
β Open applications β Combine β Draft β Club β Star.
Media Engine
β Weekly races + talk show + docu + behind the scenes = 52 weeks of content.