→ Full pitch, clean storytelling, and our vision at a glance.
MVP Video: Underground Race Night
→ See what it felt like. A taste of the product.
→ Photos, logos, vibes.
→ High-res images from race night.
Our Bet on the Experience Economy
“If your grandkids ask what you did during the AI boom — will you say you built meaningful real-life experiences?”
→ Our thesis: in a world eaten by AI,
experiences
The Problem with Running
→ 621M people run, but running has no heroes, no league, no media.
→ The sport is massive — but unpackaged. We’re fixing that.
The UFC for Running
→ Just like UFC turned fighting into culture, we’re doing the same for running.
Why This Is Working Now
→ The running boom, the media white space, and our learnings from 1000+ events.
League Structure
→ City-based teams, pro coaches, 2 seasons/year, Thursday race nights.
Race Format
→ 90-120 min knockout format: short sprints, relays, and reverse chase.
Hero Factory
→ Open applications → Combine → Draft → Club → Star.
Media Engine
→ Weekly races + talk show + docu + behind the scenes = 52 weeks of content.